OREO – Proud Words

The first thing you say when your kid comes out to you is something they’ll remember for the rest of their lives. This Pride, OREO partnered with PFLAG to bring attention to those pivotal first words.We asked parents of LGBTQ+ kids what they wished they said when their kid came out to them and used those phrases to inspire and educate. To created these posters we teamed up with LGBTQ+ artists Zipeng Zhu, Braulio Amado, Kris Andrew Small, and Phædra Charles.

Featured on Hypebeast, Adweek

Credits
Ad Agency: 360i New York
CCO: Menno Kluin
ECD: Devon Hong
AD: Kushal Birari
CW: Lee Koppel

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CRY – Child Rights And You

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Experimental Typography