Instagram – It’s OK to NOT

6-hour Instagram live stream event with 21 Creators to show people that when it comes to mental health, It’s OK to NOT.

Featured on Essence, YahooNews

We created promo videos and post that ran on IG the week leading up to the live event

Credits
Ad Agency: Mother New York
CCO: Corinna Falusi
ECD: Erik Norin
Creatives: Lee Koppel, Mikio Bradley
Brad Warsh, Kushal Birari

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