OREO – Proud Parent — KUSHAL BIRARI

OREO – Proud Parent

“Proud Parent” addresses the journey that many parents face after their child comes out of the closet and shows us that there’s no wrong way to love your kid. OREO collaborated with PFLAG, the country’s largest ally organization, to shine a spotlight on the impact that a supportive community can have on LGBTQ+ acceptance.

Featured in over 400+ media outlets including – Adweek, AdAge, CNN, Muse by Clio, Vimeo Staff Pick, Cannes Lions, OneShow, Clio, Effies, ADC, Webby

The Craft

Pride Month

We enabled parents and ally’s to come out more easily by showing that they are not alone, and definitely not the first.

We used historical Pride PFLAG signs as a tool to spread the message today.

Digital OOH along the parade route of New York City and San Francisco

Also, we created the first-ever rainbow OREO cookies

Campaign case study

Credits
Ad Agency: 360i New York
CCO: Menno Kluin
ECD: Piper Hickman, Michael Schachtner
Art Director: Kushal Birari
Copywriter: Lee Koppel
Director: Cole Webley
DOP: Bianca Cline
Editor: Mah Ferraz

Gopuff – Bring The Magic

MINI – The Inner Drive