MINI – The Inner Drive

Highlighting the power of small things, we created a film honoring the early beginnings of MINI by telling the story of Alec Issigonis, creator of the first MINI. Through the magic of illustration and light, his story comes to life within the pages of a book.

ADC Global, AdWeek, The Drum, Communication Arts

The Craft

A true tribute to craft – the filmmakers captured every shot practically with no post production effects.

Credits
Ad Agency: 360i New York
CCO: Menno Kluin
ECD: Piper Hickman & WeiWei Dong
AD: Kushal Birari & Jorge Diaz
CW: Lee Koppel & Emmanuel Rocha
Director: Virgilio Villoresi
Illustrator: Virginia Mori
DOP: Giancarlo Morieri

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