Asheville is hard to explain, since there’s nothing to really compare it to. It’s the type of place you have to be, to really understand.
We use existing footages and pictures to create the next best thing to hopping on a plane and experiencing the town firsthand. We use collage style imagery, supported by graphic elements
15sec – focusing on Asheville’s famous nature trails, food, and vibrant art scene
Credits Ad Agency: 360i New York CCO: Menno Kluin ECD: Devon Hong AD: Kushal Birari CW: Lee Koppel