CRY – Child Rights And You

We took the symbol of illiteracy (thumbprint) in India and showed children overcoming it.

The Drum, Kyoorius D&AD Award, Apac Work of the Week, Communication Arts

We recreate thumbprints through paper quilling and depicted them as maze, valley and forest.

Credits
Ad Agency: BBH Mumbai
CCO: Russell Barrett
CD: Sapna Ahluwalia
AD: Kushal Birari
CW: Yohan Daver

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